OPEN AND SUSTAINABLE INNOVATION IN THE MODERN CONTEXT OF BUSINESS-STRATEGY DEVELOPMENT

It is noted that one of the main factors complicates current situation quarantine restrictions caused by Covid-19 pandemic. New conditions require new approaches and understanding both organization country's international policy business. Global processes demonstrate a constant growth in importance impact innovation. The intensification scientific technological progress trends inherent stage economic development indicate type innovation for enterprises will be decisive, economy become even more innovative.The problem statement to consider corporate strategies aimed at studying sources types knowledge creating promoting innovations Ukraine. article researching state open sustainable innovation, characteristics origin use external knowledge, which are key process. focuses on consideration modern business environment creates completely different creation than those formed basis formation an space. aim study used Innovative successfully process, despite negative consequences environment, they need learn how adapt markets, rules organizing their activities, radical innovators such special attention. Empirical studies Ukraine considered, have shown challenges do not limit